You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Howard Kamin.
ANA has found 1 results for you, in 249 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The value of incremental reach

Advertisers desire accountability for their media expenditures. Information Resources Inc. (IRI) findings and other studies highlight that a critical variable in explaining sales is prior brand purchase. Secondly, reaching more of the brand target...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Howard Kamin
June 15, 1992
×

Citation

Kamin, H. (1992a, June 15). The value of incremental reach. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-value-of-incremental-reach